Howler have a lot resting on their shoulders, not only because of the success of debut album Give Up America, but also for being NME’s third best band in 2011. This Minneapolis four-piece may have roots in Minnesota, but their music sounds like part of the East Coast punk rock scene; along with bands like The Strokes, it’s their guitar riffs that give the band a beachy, sunny California vibe.Give Up America, and their latest album, World Of Joy, both show the band’s love for 1960s garage rock. However, both albums have their own sound, in different ways.
The four-piece take their places on a bohemian-style rug covering a cramped Cluny stage. Front man Jordan Gatesmith takes a spot right of the stage with his black, glossy guitar wrapped round him. He has an aura of confidence surrounding him, as does the rest of the band. Despite the venue’s small size, Howler still show the same energy as if they were playing an arena. Opening the gig with ‘In The Red’ from their latest album, Jordan and Ian request the audience to “get your d***s out”. Thankfully no one responded to this odd wish. They then move on to playing some of their other fast paced guitar and screeching-vocal songs from World Of Joy. ‘Beach Sluts’ and ‘Back Of Your Neck’ make an unsurprising appearance during the gig, and you can tell these are the songs Jordan enjoyed playing most, asking the light technician to give them a “sick lighting mood”.
This was the second time I’ve seen the Minnesota beach band at The Cluny, and they do not disappoint. Last time they were a five-piece, and then, there were four. Jordan, Ian, Rory and Max are bundles of human-shaped musical energy on stage, lit up with gloomy red and blue lights.
They are genuinely great to watch, with ace stage presence and humorous personalities. The gig as a whole was 10/10; they’ve grown a lot since 2011. Not to mention their great choice in support acts! Broken Hands, a grungy rock band from Cambridge, and a local alternative band called TUSK opened the set and got the crowd in the mood.